Global Angels: Help Someone Far Away

Average: 9 (136 votes)

Everyone helps someone nearby, not everyone helps someone far away. This was the premise of success for the Gold Young Lions winners in Film at this year's Cannes International Festival of Creativity, Omar Sotomayor and Gaston Soto of Lapiz USA, Leo Burnett's independently operated Hispanic advertising agency. In under 60 seconds with no more than a Nokia N8 camera, each team was challenged with the objective of creating awareness for children in need. Winners Omar Sotomayor and Gaston Soto of Lapiz distilled the cause by simply, yet profoundly exhibiting a single thought: Everyone helps someone nearby, not everyone helps someone far away. They did this by walking through town with grocery bags and falling in front of bystanders. The bystanders were quick to help and then they were given a card with the Global Angel message.

Advertising Agency: Lapiz USA, Chicago, USA
Art Director: Gaston Soto
Copywriter: Omar Sotomayor

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21 comments

gadgets's picture
1079 pencils
gadgetsThursday, July 21, 2011 - 16:43

I like the idea, but it make the helpers feel guilty because they helps someone nearby. help is help no matter who or where is the receiver.

velle's picture
1556 pencils
velleSaturday, July 23, 2011 - 09:53

i feel the same way. the helpers should be thanked better.
but if i weren't so emphathetic, i would say this is a good one.

jayT13's picture
11 pencils
jayT13Thursday, July 21, 2011 - 16:55

original idea and EASY way to get attention

Lawson Hembree's picture
468 pencils
Lawson HembreeThursday, July 21, 2011 - 17:39

GREAT thought and simple, effective execution! Hopefully the results are equally stellar.

http://lawsonhembree.wordpress.com | http://twitter.com/LawsonHembree | http://www.linkedin.com/in/lawsonhembreev

LEO_CREATOR's picture
51 pencils
LEO_CREATORFriday, July 22, 2011 - 00:46

nice idea i like it :)

miko1aj's picture
3068 pencils
miko1ajFriday, July 22, 2011 - 06:15

although i really like the idea, have the same feelings as gadgets above me.

http://www.mixcloud.com/miko1aj/

Hammad S's picture
457 pencils
Hammad SSaturday, July 23, 2011 - 02:21

Isn't guilt one of the motivations to help? Why is it a bad thing? Give a guilt trip, save a life.

I liked the concept! The person will be able to reflect, personalize (act), and will talk about this experience.

Lazarus's picture
1392 pencils
LazarusFriday, July 22, 2011 - 09:59

Good for them.

kleenex's picture
15866 pencils
kleenexFriday, July 22, 2011 - 13:10

I loved it.

atb2005's picture
13639 pencils
atb2005Saturday, July 23, 2011 - 11:03

So how MANY of those bystanders helped "far away" later? And no I don't believe all bystanders were "quick to help".

Cool stunt. Nothing really amazing though. Was this really the best in film???

nerio's picture
166 pencils
nerioSunday, July 24, 2011 - 12:02

feels a bit preachy... just my opinion

youngilvy's picture
127 pencils
youngilvyMonday, July 25, 2011 - 00:14

touch enough.

youngilvy's picture
127 pencils
youngilvyMonday, July 25, 2011 - 00:14

touch enough.

youngilvy's picture
127 pencils
youngilvyMonday, July 25, 2011 - 00:14

touch enough.

youngilvy's picture
127 pencils
youngilvyMonday, July 25, 2011 - 00:15

Oh My Pad ...

youngilvy's picture
127 pencils
youngilvyMonday, July 25, 2011 - 00:15

Oh My Pad ...

youngilvy's picture
127 pencils
youngilvyMonday, July 25, 2011 - 00:15

Oh My Pad ...

ÖzgürBeyinFikirleri's picture
48 pencils
ÖzgürBeyinFikirleriTuesday, July 26, 2011 - 10:12

PERFECT

Nike Diesel's picture
13048 pencils
Nike DieselWednesday, July 27, 2011 - 05:22

It's an ok idea, nothing to go overboard with.
Plus I don't like the fact that they give me a guilt trip after I've helped.

MaraMilu's picture
65 pencils
MaraMiluTuesday, August 16, 2011 - 06:32

I agree with Nike Diesel. This idea is pulling my leg. Guilt strategy isn't my thing.

quartz's picture
16 pencils
quartzThursday, August 25, 2011 - 23:55

This is really terrible. If I help someone and then find out I was tricked into it so they can advertise something to me, it would just make me angry, not guilty. Same reason I hate someone on the street pretending to be interested in talking to you about something and then they try to get you to go shop at some spa... ugh.