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Help Someone Far Away

Agency: 
Published/Aired: 
July 2011
Description: 

Everyone helps someone nearby, not everyone helps someone far away. This was the premise of success for the Gold Young Lions winners in Film at this year's Cannes International Festival of Creativity, Omar Sotomayor and Gaston Soto of Lapiz USA, Leo Burnett's independently operated Hispanic advertising agency. In under 60 seconds with no more than a Nokia N8 camera, each team was challenged with the objective of creating awareness for children in need. Winners Omar Sotomayor and Gaston Soto of Lapiz distilled the cause by simply, yet profoundly exhibiting a single thought: Everyone helps someone nearby, not everyone helps someone far away. They did this by walking through town with grocery bags and falling in front of bystanders. The bystanders were quick to help and then they were given a card with the Global Angel message.

Advertising Agency: Lapiz USA, Chicago, USA
Art Director: Gaston Soto
Copywriter: Omar Sotomayor

Comments (21)

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Highest Rated

quartz's picture
quartz
Activity Score 16

This is really terrible. If I help someone and then find out I was tricked into it so they can advertise something to me, it would just make me angry, not guilty. Same reason I hate someone on the street pretending to be interested in talking to you about something and then they try to get you to go shop at some spa... ugh.

gadgets's picture
gadgets
Activity Score 1063

I like the idea, but it make the helpers feel guilty because they helps someone nearby. help is help no matter who or where is the receiver.

velle's picture
velle
Activity Score 1550

i feel the same way. the helpers should be thanked better.
but if i weren't so emphathetic, i would say this is a good one.

jayT13's picture
jayT13
Activity Score 11

original idea and EASY way to get attention

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

GREAT thought and simple, effective execution! Hopefully the results are equally stellar.

LEO_CREATOR's picture
LEO_CREATOR
Activity Score 51

nice idea i like it :)

miko1aj's picture
miko1aj
Activity Score 3086

although i really like the idea, have the same feelings as gadgets above me.

Hammad S's picture
Hammad S
Activity Score 484

Isn't guilt one of the motivations to help? Why is it a bad thing? Give a guilt trip, save a life.

I liked the concept! The person will be able to reflect, personalize (act), and will talk about this experience.

Lazarus's picture
Lazarus
Activity Score 1536

Good for them.

kleenex's picture
kleenex
Activity Score 43505

I loved it.

atb2005's picture
atb2005
Activity Score 13561

So how MANY of those bystanders helped "far away" later? And no I don't believe all bystanders were "quick to help".

Cool stunt. Nothing really amazing though. Was this really the best in film???

nerio's picture
nerio
Activity Score 166

feels a bit preachy... just my opinion

youngilvy's picture
youngilvy
Activity Score 142

touch enough.

youngilvy's picture
youngilvy
Activity Score 142

touch enough.

youngilvy's picture
youngilvy
Activity Score 142

touch enough.

youngilvy's picture
youngilvy
Activity Score 142

Oh My Pad ...

youngilvy's picture
youngilvy
Activity Score 142

Oh My Pad ...

youngilvy's picture
youngilvy
Activity Score 142

Oh My Pad ...

ÖzgürBeyinFikirleri's picture
ÖzgürBeyinFikirleri
Activity Score 48

PERFECT

Nike Diesel's picture
Nike Diesel
Activity Score 13630

It's an ok idea, nothing to go overboard with.
Plus I don't like the fact that they give me a guilt trip after I've helped.

Smaranda Milu Némethi's picture
Smaranda Milu N...
Activity Score 65

I agree with Nike Diesel. This idea is pulling my leg. Guilt strategy isn't my thing.

quartz's picture
quartz
Activity Score 16

This is really terrible. If I help someone and then find out I was tricked into it so they can advertise something to me, it would just make me angry, not guilty. Same reason I hate someone on the street pretending to be interested in talking to you about something and then they try to get you to go shop at some spa... ugh.

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