First Indiana Bank: Superhero
Advertising Agency: Publicis, Indianapolis, USA
Art Director: Jan Michael Bennett
Copywriter: Mike Sherman
Released: November 2007
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9 Comments
they gave him a myspace page? on the world wide web? part of that information super highway?
hahahahaha! man i love your comment, i thought exactly the same.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
some people get viral, some just don't
... its already been done...
why? why? how could they do this?
its a great idea to use super hero to attract young audience, but a fatso...? no way. at least someone who is slim n fit, to attract 18-25 years old ppl, go to their high school, college, uni, or even cyber cafe. anyhow good try though!
Sorry, but So Lame.
did this work???
-"because the target is 18-25 we should use something youngsters can relate with!" - tssss, this old bankers
keep smilling
This is possibly the WORST idea I've ever seen! Clients pay for this SHIT!
flaky