Environmental Defense Fund: Polar Bears

http://www.glossyinc.com/biscuit/polarbears.html

Advertising Agency: Ogilvy, New York, USA
Vice-Chairman, Creative: Chris Wall
Group Creative Directors: Chris Mitton, Terry Finley
Senior Art Director: Dustin Duke
Senior Copywriter: Jon Wagner
Agency Producer: Carrie Simon
Director: Tim Godsall
Production Company: Biscuit Filmworks USA
Sr. Executive Producer: Shawn Lacy
Executive Producer: Holy Vega
Line Producer: Jon Messner
DP: Bryan Newman
Editorial: Geoff Hounsell, Lost Planet
Artist: Josh Harris
Musical Artist: Stars of the Lid

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19 comments

onemilkid's picture
onemilkid
111 pencils

Bad copy of a nice art concept. Sad

onemilkid's picture
onemilkid
111 pencils

And by copy I mean rip.off. Just taking an artist's installation and putting a logo at the end is not advertising.

LessTalkMoreMock's picture
LessTalkMoreMock
104 pencils

Josh Harris is the artist behind these too.

mark3r's picture
mark3r
1940 pencils

Hats Off!! Inspirational.. Great WORK!

:::MARK3R:::

critical_mass's picture
critical_mass
17 pencils

Absolutely incredible. Hats off to you.

moner's picture
moner
13 pencils

what a rip off
it s sad

tschwartz46's picture
tschwartz46
3 pencils

Actually, Josh (the artist from SVA) worked with the agency on this spot, too. See credit list.

digifool's picture
digifool
246 pencils

Is that duct tape I see holding the bears together? If so it's a beautiful idea ruined by low production value.

Goblin's picture
Goblin
407 pencils

nice work guys...
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Share your creativity
upload/download free pictures, 3d models, illustrations...

Crisp One's picture
Crisp One
2007 pencils

I KNEEEEEW someone was going to rip this off...just wondering when.

moner's picture
moner
13 pencils

i m stil not aproving

gmint7's picture
gmint7
2685 pencils

:::J:::

nice ambient

not really related to the message

:::J:::

moner's picture
moner
13 pencils

it s not even ambient
it s a tv spot
i hope the did stencil a message next to the work so it has a use after being filmed

shailu20066's picture
shailu20066
90 pencils

What the end. you do for awards you don't now waht is the result of your ad no body i also can be follow this...

sorry but
good work....

ailendra Agiwal
86, Bank Colony, Annapurana Road, Indore (India)
Tel. : 2483732, Mob. : 98260-20066, 9424540777

Shailendra Agiwal
86, Bank Colony, Annapurana Road, Indore (India)
Tel. : 2483732, Mob. : 98260-20066, 9424540777

JAGGY's picture
JAGGY
1382 pencils

This could be a 'Don't use plastic' ad. Would have been better that way.

Jaggy, MICA Ahmedabad

Wordnerd's picture
Wordnerd
6662 pencils

that was just a matter of time. surprised no one used this geniuses work sooner

seiyapunk's picture
seiyapunk
59 pencils

sh|t i been working on this, since i saw josh harris work, now is all lost, and any other copy will be better than that.

geek's picture
geek
41 pencils

Oh please! Everyone stop bitching about how Ogilvys 'ripped off' an idea! They commissioned the artist, gave him full credit, and took his work and created a strong idea. If anyone has a problem with the originality of this piece maybe they should go back and criticize every piece of fiction created (which is ultimately an adaptation of someone else's earlier work).

Jealousy leaves a tangy scent in the air gentlemen. Maybe we should just swallow our pride an admit it is a bloody good ad?

mara's picture
mara
64 pencils

It is a bloody good ad by Josh Harris. Oh, i forget something, and Josh Harris' list of tagged along credits.

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