East Coast Jewelry: Really Big Love Note

Starting on May 3rd, 2010, East Coast Jewelry invited the public to post a Mother's Day message for free on its microsite www.reallybiglovenote.com during Mother's Day week. The message was then broadcast in real-time onto an eye-popping 14 feet by 48 feet digital billboard on heavily trafficked Interstate 95. The promotion ended on Mother’s Day, May 9, 2010.

Advertising Agency: Pumped, Miami, Fl, USA
Creative Director: Carlos Peña
Copywriter: Jef Loeb
Additional credits: Frances Alban
Published: May 2010

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5 comments

CABAZORRO's picture
CABAZORRO
354 pencils

looks fake...

MJStinson77's picture
MJStinson77
601 pencils

The website is still up, but not uploading data to the billboard (obviously). Concept is nice.

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capywriter's picture
capywriter
5511 pencils

Nothing new, they do such things at music festivals all the time, with texting.

raavigeorgian's picture
raavigeorgian
2444 pencils

reminds me of the NOKIA ambient

rolling.stone's picture
rolling.stone
2740 pencils

great

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