Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
We want your brains!Check out the AotW-R Creative Competition
Deadline extended till Dec 15!
Subscribe
Denver Water: Conveyor belt
Keep our rivers flowing. Use only what you need.
Advertising Agency: Sukle Advertising & Design, Denver, USA
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger, Jeff Euteneuer
Copywriter: Jim Glynn
Photographer: Jay Dickman
Retouching: Matt Carpenter
Released: July 2008
Comments
So if you buy stuff, you keep the rivers flowing? Really?
Who says you need to buy stuff? Who makes buying decisions when already standing at the counter?
Man... If you don't buy anything, you put nothing on the conveyor belt, you stop rivers' flow. The more you buy the more you help to keep the river flowing. This ambient (this metaphor) just doesn't work.
Or, if they just wanted to show a moving thing to illustrate a river... well, it's okay. But in that case, they didn't make a connection to your behaviour.
agree~~
buy more = keep the river flowing?
i though buy more = more rubbish = more pollution ~~~~ = stop river flowing?O_o
Dzsoi, by that logic, should every ad you see by the sidewalk relate to walking, or TV advertising to sitting down? Fuck no.
If you see an ad on the street, you search no connection with walking, you got used to all kind of ads on billboards, citylights etc.
But it's an ambient on a conveyor belt in a supermarket with a call to action on it, isn't it? Wouldn't you try to make connection to shopping? Wouldn't you get confused because there ain't no connection?
Fuck yes you would, buddy.
Evidently, I'm not as easily confused as you. "Oh shit, my Corn Flakes are floating downstream....won't somebody save them?!"
So with corn flakes in sight you stop thinking? That's reasonable.
OMG!! it's a very serious campaign!! Very good, i think.
Post new comment