Denver Water: Bus

Really bad. So old fashioned. Looks like "back to the future" advertising bus.
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Read and write a comment Ad(dicted)

??

Would have helped if the pieces fitted.

Someone please explain the logic behind these ads.

Need a keyhole - use a key??? Need Ying use Yang????

I honestly can't figure out what the logic is here.

can anyone tell me the logic here.............................it looks like whole water is water wasted again...........

That's a pretty unbalanced yin/yang symbol.

All ideas subject to change without notice.™

i dont get it

http://dgdico.blogspot.com/

The tag-line of the campaign is "Use only what you need" find a balance e.g. ying yang. Use only the size key you need to unlock the door. use only the puzzle piece you need to fill the gap....its not that hard to wrap your mind around, folks.