Denver Water: Bus

Advertising Agency: Sukle Advertising & Design, Denver, USA
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger, Jeff Euteneuer
Copywriter: Jim Glynn

July 2008


jorj's picture
638 pencils


Even's picture
2 pencils

Would have helped if the pieces fitted.

David Hasselblad's picture
David Hasselblad
120 pencils

Someone please explain the logic behind these ads.

Need a keyhole - use a key??? Need Ying use Yang????

I honestly can't figure out what the logic is here.

sagit's picture
2 pencils

can anyone tell me the logic looks like whole water is water wasted again...........

lostinla's picture
42 pencils

That's a pretty unbalanced yin/yang symbol.

All ideas subject to change without notice.™

dico's picture
332 pencils
Gator Ad Man's picture
Gator Ad Man
7 pencils

The tag-line of the campaign is "Use only what you need" find a balance e.g. ying yang. Use only the size key you need to unlock the door. use only the puzzle piece you need to fill the gap....its not that hard to wrap your mind around, folks.

quartnaz's picture
14 pencils

Eh, even so, I think the other executions are better. This one is a little complicated.

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