Daffy's: Peep show on Times Square

In a lewd throwback to the area's rough-and-tumble days as the global peep show capital, Click 3X designed a unique street-level window display for Devito/Verdi, and their client, Daffy's, that combines the novelty of interactive gadgetry with the power of live performance. Passersby will encounter a velvet curtain that a hidden model will occasionally poke her head through. A gaudy neon sign hangs above. The curious can place their hand in a certain spot, which is connected to the sign, to launch a show. The model swaggers onto the stage and, as the sign above flashes, "Wanna see what 20 percent off looks like?" removes a portion of her clothes. As the percentage on the sign grows - 40, 60, 80 - more clothing items fly off, until the velvet curtain drops over them and the show ends with "Wanna see more? Come downstairs" flashing across the screen.

Advertising Agency: Devito/Verdi, USA
Production / Post Production: Click 3X
Senior Producer: Ephraim Kehlmann
Producer: Jenny Corbett
Animations: Claudeland Louis
Editor: Erin McCaffrey
Development: Jonathan Schnapp

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16 comments

lakshmi narasimha murthy's picture
lakshmi narasim...
66 pencils

This is excellent, and what if it is more than 60%.... :D

vote4pedro's picture
vote4pedro
4601 pencils

Your customers are primarily women. So you blow your budget advertising to men. None of which will bother stepping foot in your store. Great strategy.

gadgets's picture
gadgets
1063 pencils

I agree! But you must admit that is interesting idea. and maybe there are some couples and the men will be happy to visit the store for his wife, of course :)

vote4pedro's picture
vote4pedro
4601 pencils

It's an old idea. The only thing new about it is doing it in Times Square. Assuming it hasn't been done there as well.

ryanscottlum's picture
ryanscottlum
15 pencils

I actually think it's spot on. You don't see victoria's secret using male models trying to get women in the door. I think the concept is around making women feel sexy. Maybe I'm wrong.. just a thought.

vote4pedro's picture
vote4pedro
4601 pencils

There's a difference between sexy and slutty. This falls more in line with slutty, which is out of brand for Daffy's.

jsptrck404's picture
jsptrck404
437 pencils

yeah, because no women spend any time in times square. and if you think modern women are turned off by a little peep show, i suggest you stop being such a prude.

| think small |

vote4pedro's picture
vote4pedro
4601 pencils

Did you see crowds of women stopping to watch their "show?" I must have missed that part. All I saw was dozens of people quickly walking past as the camera crew cornered a few tourists and got them to watch. If that's all the interest you can generate with tens of thousands of people walking by, you've failed.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very good idea. it works for me

andylefty's picture
andylefty
4535 pencils

Works well

Hadrons's picture
Hadrons
5707 pencils

As an idea to get attention - you can't argue with facts.
The contact & level of "artistic talent" is rather low.
The question remains, what will be the long term damage imprinted on their target audience if any.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Glut's picture
Glut
3947 pencils

what about women?? no male stripper? What about fashion designs??? what about ideas?

kleenex's picture
kleenex
22696 pencils

I would rather see what 100% off looks like.....

Still a nice idea.

Billoughsby's picture
Billoughsby
5091 pencils

Wait a minute. Wait a minute!

Does this mean sex sells?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5497 pencils

Hubububububa Hubububububa :)

Will Think for Salary

Ketan Katdare's picture
Ketan Katdare
10 pencils

nice concept

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