Chobani: Hungry bear loose in NYC

To launch our new ad campaign, Chobani created a Super Bowl commercial featuring a discerning bear on the hunt for real, natural food. We decided to bring that to life on the streets of NYC and see how people would react.

Advertising Agency: In House, New York, USA
Creative Director / Copywriter: Ted Sabarese
DP: Marshall Rose
Production Company: Lovely Giant Productions
Executive Producer: Inna Khavinson
Editor: Tyler Peck / Nomad Editing Company
Color Grading / Sound Mix: Dungeon Beach
Published: February 2014

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kleenex's picture
26878 pencils

hahahahaha great idea.

Mr. The Bear's picture
Mr. The Bear
235 pencils

If my mother was a bear and my father was Chewbacca, I would be that bear.

Bear It

LG's picture
4 pencils

:56 is priceless.

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