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Black Flag: Giant 3D ants projection

Large-scale, animated 3D mapping projection. Building’s exact surface is regenerated in computer, and all animation is digitally mapped onto that surface, for ultra-lifelike effect. Giant (10-foot) 3D projected ants emerge one by one on the sidewalk in front of the VA’s De George at Union Stn. building (facing Minute Maid Park) and swarm up and into the building, until it is engulfed. A Black Flag can emits spray. Ants fall to sidewalk, dead. Event follows Houston Astros night game, running before and during stadium fireworks.

Advertising Agency: Marcus Thomas, Cleveland, USA
Executive Creative Director: Joanne Kim
Creative Director: Jim Sollisch
Art Director: James Gough
Copywriter: T.J. Prochaska
Producer: Nikki Di Franco
Animation: Digital Illusions, Cleveland
Creative Direactor: Ann DeVilbiss
Projection: Bluewater Technologies, Southfield, Mich.
Production Assistant: Sean Moskey
Published: June 2010

20 comments

Guest's picture
Guest

that is awesome

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Very very cool. I saw projectors this big & powerful in Sydney, it was merely for artistic purposes there, but not for advertising. Very cool.

Reality Check's picture
Reality Check
1828 pencils

Looks like we finally got the 3D-projected advertising we were waiting for.

Cube's picture
Cube
458 pencils

A bit simple but very good use of environment.

Hiperion's picture
Hiperion
3138 pencils

Good job.

cef's picture
cef
547 pencils

I like these 3d works. It would be better if we hear the sound of bugs and sprey sound i think.

Guest's picture
Guest

No I dea just execution, very poor

picopalqlea's picture
picopalqlea
999 pencils

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz...

Adaddicted's picture
Adaddicted
3435 pencils

...........s s s s s s s n o r r r r r r r r...................

withalltherespects

tirthomitro's picture
tirthomitro
2764 pencils

WHAT, for fuck's sake is the idea?
WHERE, for fuck's sake is the idea?
WHY, is this one on the archive page?

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Nicely executed. I wish there were crowd reaction shots for the low-rater commenters. You've got to believe that made an impact on people and generated nice buzz. As for simple, why not? That's what the product does. Why complicate it?

Ed Rapport's picture
Ed Rapport
724 pencils

Now that was a great execution.. a little loud, but that was great out of home advertising... WOW!!

Guest's picture
Guest

THERE IS NO IDEA HERE!!!!!!!! simply a demo on a large scale, every insect killer advert has the same piece of communication in their demo. NO IDEA! FAIL!!!!!!!!!!!!!!!!! Sure it's always great to use new technology, but i still think the idea should be at the core of it regardless. sorry!

Guest's picture
Guest

SUPER COOL! ONE OF THEM THINGS THAT WOULD MAKE YOU WISH YOU THOUGHT OF IT FIRST!!!! SHET! BUT GREAT JOB GUYS!

Wordnerd's picture
Wordnerd
6660 pencils

they didn't invent this technology. this is utter crap in comparison to other stuff using this media:

http://adsoftheworld.com/media/ambient/samsung_3d_event

Guest's picture
Guest

nice!!! great new grab technique!!!

ERROR404's picture
ERROR404
770 pencils

looks like the ants are sliding, not walking.everythign looks a bit uptight. and where is it? i cant see anybody watching this?!

Mistiko's picture
Mistiko
68 pencils

Funny!!!

Guest's picture
Guest

With the advancements in technology, digital http://www.outdooradvertising.ae out of home advertising made outdoor advertising hi-tech and effective even at night. According to several studies on advertising, it has been analyzed that visitors pay more attention to outdoor billboards as compared to other forms of media.

velle's picture
velle
1550 pencils

ho! arresting imagery - will get ppl talking for ages

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