Black Flag: Giant 3D ants projection
Large-scale, animated 3D mapping projection. Building’s exact surface is regenerated in computer, and all animation is digitally mapped onto that surface, for ultra-lifelike effect. Giant (10-foot) 3D projected ants emerge one by one on the sidewalk in front of the VA’s De George at Union Stn. building (facing Minute Maid Park) and swarm up and into the building, until it is engulfed. A Black Flag can emits spray. Ants fall to sidewalk, dead. Event follows Houston Astros night game, running before and during stadium fireworks.
Advertising Agency: Marcus Thomas, Cleveland, USA
Executive Creative Director: Joanne Kim
Creative Director: Jim Sollisch
Art Director: James Gough
Copywriter: T.J. Prochaska
Producer: Nikki Di Franco
Animation: Digital Illusions, Cleveland
Creative Direactor: Ann DeVilbiss
Projection: Bluewater Technologies, Southfield, Mich.
Production Assistant: Sean Moskey
Published: June 2010
Comments
that is awesome
Very very cool. I saw projectors this big & powerful in Sydney, it was merely for artistic purposes there, but not for advertising. Very cool.
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Looks like we finally got the 3D-projected advertising we were waiting for.
A bit simple but very good use of environment.
Good job.
I like these 3d works. It would be better if we hear the sound of bugs and sprey sound i think.
No I dea just execution, very poor
zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz...
...........s s s s s s s n o r r r r r r r r...................
withalltherespects
WHAT, for fuck's sake is the idea?
WHERE, for fuck's sake is the idea?
WHY, is this one on the archive page?
they showed me a picture & i laughed
dignity has never been photographed
Nicely executed. I wish there were crowd reaction shots for the low-rater commenters. You've got to believe that made an impact on people and generated nice buzz. As for simple, why not? That's what the product does. Why complicate it?
Now that was a great execution.. a little loud, but that was great out of home advertising... WOW!!
THERE IS NO IDEA HERE!!!!!!!! simply a demo on a large scale, every insect killer advert has the same piece of communication in their demo. NO IDEA! FAIL!!!!!!!!!!!!!!!!! Sure it's always great to use new technology, but i still think the idea should be at the core of it regardless. sorry!
SUPER COOL! ONE OF THEM THINGS THAT WOULD MAKE YOU WISH YOU THOUGHT OF IT FIRST!!!! SHET! BUT GREAT JOB GUYS!
they didn't invent this technology. this is utter crap in comparison to other stuff using this media:
http://adsoftheworld.com/media/ambient/samsung_3d_event
nice!!! great new grab technique!!!
looks like the ants are sliding, not walking.everythign looks a bit uptight. and where is it? i cant see anybody watching this?!
Funny!!!
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