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Bing: Decode JAY-Z

Advertising Agency: Droga5, New York, USA
Chief Executive Officer: Andrew Essex
Creative Chairman: David Droga
Creative Directors: Neil Heymann, Duncan Marshall, Ted Royer, Nik Studzinski, Kevin Brady
Copywriters: Adam Noel, Spencer Lavellee
Art Director: Jon Kubik
Designer: Jon Donaghy
Digital Designers: Piper Derley, Elias Holtz
Senior Digital Producer: Andrew Allen
Director of Photography: Paul Mcgeiver
Digital Producer: Toph Brown
OOH Producers: Cliff Lewis, Mea Cole-Tefka
Head of Print Services: Rob Lugo
Studio Artist: Chris Thomas
Director of Digital Strategy: Hashem Bajwa
Director of Polygons: Colin Lord
Videographers / Editors: Sam Kilbreth, Nick Divers
Marketing Manager: Eric Hadley, Ryan Cameron
Public Relations Company: Sunshine Sachs & Associates
Accounts: Shawn Mackoff, Megan Collins

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6 comments

TatiiiAlmeida's picture
TatiiiAlmeida
166 pencils

Uau, perfect! Awesome idea. From the book pages, they still created a game and connected everyone to collect and spread their content. This is my favorite, for while.

TatiiiAlmeida's picture
TatiiiAlmeida
166 pencils

=) it's my favorite agency too.

atb2005's picture
atb2005
13567 pencils

This is awesome indeed, and terribly expensive to make too. Sadly, I will continue to use Google Search. Sorry, Bing.

DeanOelschig's picture
DeanOelschig
6 pencils

Game over. Thanks for trying everyone. We have a winner.

Ceballos's picture
Ceballos
625 pencils

Simply and clever. Perfect work.

CommandZ's picture
CommandZ
2474 pencils

Engagement on an epic scale.

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