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Baggage Belt

Agency: 
Published/Aired: 
February 2016
Description: 

We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.

Advertising Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Copywriter: Pragati Mulani
Location: Gulfport Biloxi International Airport

Comments (11)

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Highest Rated

Guest's picture
Guest

Decent, but I'd have left the swimmers out.

sneakyhands's picture
sneakyhands
Activity Score 1857

gives me the impression that they're drowning, or have already. still and underwater don't mix in a happy way.

razadxb's picture
razadxb
Activity Score 30

Not bad at all i tell u.
My only [very tiny lil only] concern would be the image could be covered when baggage arives.
Nevertheless ignore this comment...good job Masterminds

shwet's picture
shwet
Activity Score 103

beauty........ill lv if i get 2 c these ads on airports

shweta

krbg's picture
krbg
Activity Score 20
Guest's picture
Guest

i like the brazilian version better... doesnt look like they are drowning...

Guest's picture
Guest

Love it! I would love to see this in real life :D

Guest's picture
Guest

Home run!

Tommy G.'s picture
Tommy G.
Activity Score 897

This will not win a prize but it's funny when we feel bored in the station.

JJwang's picture
JJwang
Activity Score 15

Simply good! Where's the playful slogan?

Guest's picture
Guest

Awesome , baggage claims will not be the same, like to see it in person.

Scott

Guest's picture
Guest

Decent, but I'd have left the swimmers out.

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