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Austin Beerworks: Peacemaker Anytime Ale

Anytime is a good time for Peacemaker.
Lift with your buddy, not your back.

Advertising Agency: Helms Workshop, USA
Video Production: Beef and Pie Productions
Copywriters: Mike Woolf, Christian Helms, Michael Graham
Web Development: Source Pixel Foundry

5 comments

sacrilegend's picture
sacrilegend
2638 pencils

Has a distinctly Austin feel about it, which is both good and bad. There's something predictably "weird-for-weird's sake" in the idea itself, and the tongue-in-cheek way of talking about it is also pretty expected (and tired, tired, tired). But I guess, given the market and the brand name, it works.

In other words, eh.

DesignDine's picture
DesignDine
1321 pencils

Im not sure though if it works...

damnson's picture
damnson
10884 pencils

Pack looks crazy, I like. This video though is way too forced for my taste.

An axe murderer of ads.

@minas_mars's picture
@minas_mars
1752 pencils

This is ace, I agree with damnson the video lets it down.

I'm gonna try say something positive

kleenex's picture
kleenex
37365 pencils

Great marketing gimmick...

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