Austin Beerworks: Peacemaker Anytime Ale

Anytime is a good time for Peacemaker.
Lift with your buddy, not your back.

Advertising Agency: Helms Workshop, USA
Video Production: Beef and Pie Productions
Copywriters: Mike Woolf, Christian Helms, Michael Graham
Web Development: Source Pixel Foundry


sacrilegend's picture
2352 pencils

Has a distinctly Austin feel about it, which is both good and bad. There's something predictably "weird-for-weird's sake" in the idea itself, and the tongue-in-cheek way of talking about it is also pretty expected (and tired, tired, tired). But I guess, given the market and the brand name, it works.

In other words, eh.

DesignDine's picture
1316 pencils

Im not sure though if it works...

damnson's picture
9250 pencils

Pack looks crazy, I like. This video though is way too forced for my taste.

An axe murderer of ads.

@minas_mars's picture
1713 pencils

This is ace, I agree with damnson the video lets it down.

I'm gonna try say something positive

kleenex's picture
34135 pencils

Great marketing gimmick...

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