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Human energy

Agency: 
Published/Aired: 
April 2008
Description: 

Ambient advertisment created by BBDO, United States for AMP, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: Bill Bruce, David Lubars
Creative Directors: Gianfranco Arena, Peter Kain
Copywriter: Tommy Troncoso
Art Director: Jason Hirsch
Photographer: Zach Seckler

Comments (5)

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Highest Rated

bknowlden's picture
bknowlden
Activity Score 3647

Are you telling me that BBDO NY didn't see this same idea in the ONE SHOW last year?

alvinpck's picture
alvinpck
Activity Score 1467
Wordnerd's picture
Wordnerd
Activity Score 6692

ok, how long is he supposed to go? lame!

Sharp's picture
Sharp
Activity Score 216

I like it. I think the idea is designed to get the audience involved. Let them try the brand and test out their endurance skills on the bike. Like the hammer thing at most fairs. It totally speaks to the target. but i could be wrong.

pamps28's picture
pamps28
Activity Score 16
bknowlden's picture
bknowlden
Activity Score 3647

Are you telling me that BBDO NY didn't see this same idea in the ONE SHOW last year?

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