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5 comments

alvinpck's picture
alvinpck
1467 pencils
Wordnerd's picture
Wordnerd
6662 pencils

ok, how long is he supposed to go? lame!

Sharp's picture
Sharp
216 pencils

I like it. I think the idea is designed to get the audience involved. Let them try the brand and test out their endurance skills on the bike. Like the hammer thing at most fairs. It totally speaks to the target. but i could be wrong.

pamps28's picture
pamps28
16 pencils
bknowlden's picture
bknowlden
3647 pencils

Are you telling me that BBDO NY didn't see this same idea in the ONE SHOW last year?

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