AMP: Human energy

AMP: Human energy

Advertising Agency: BBDO New York, USA
Chief Creative Officers: Bill Bruce, David Lubars
Creative Directors: Gianfranco Arena, Peter Kain
Copywriter: Tommy Troncoso
Art Director: Jason Hirsch
Photographer: Zach Seckler

Your rating: None Average: 3.3 (8 votes)

Comments

alvinpck's picture
Submitted by alvinpck on Mon, 2008-04-14 07:57.

Is he an athlete?

...
http://alvinpck.deviantart.com/gallery/

Submitted by Wordnerd on Mon, 2008-04-14 08:48.

ok, how long is he supposed to go? lame!

Submitted by Sharp on Mon, 2008-04-14 09:16.

I like it. I think the idea is designed to get the audience involved. Let them try the brand and test out their endurance skills on the bike. Like the hammer thing at most fairs. It totally speaks to the target. but i could be wrong.

Submitted by pamps28 on Mon, 2008-04-14 10:03.

http://humanenergy.ampenergy.com/

Submitted by bknowlden on Mon, 2008-04-14 11:48.

Are you telling me that BBDO NY didn't see this same idea in the ONE SHOW last year?
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brandon

www.brandonknowlden.com