The Bread of Memory

June 2013

The Bread of Memory - AMIA - Ogilvy & Mather Argentina


The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack – the worst attack in Argentine history: 85 victims and over 300 people injured. We needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten. So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember.

Ambient advertisment created by Ogilvy, Argentina for AMIA, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Head of Art: Diego Grandi
Creative Directors: Patricio Elfi, Juan Pablo Carrizo
Copywriters: Lucas Antunes, Tomas Gianelli
Art Directors: Daniel Corrêa, Maximiliano Elbo
Account Director: Mariela Seijo
Account Supervisor: Julieta Real
Producers: Valeria Pinto, Alejandro Travaglini, Viviana Simone
Music Producer: Nectar Música

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