A Journey to Zero: Integrated campaign

A new online movement, named 'A Journey to Zero', launched last week to facilitate and enable conversations around the path to zero emissions. Centered around the website www.journey-to-zero.com, leading visionaries in the environmental, architectural, design and art fields are kick-starting the conversation. Each collaboration brings a unique perspective on the journey to zero, making for a diverse way to start the conversation about a cleaner future.

"The challenge posed by resource depletion, pollution and climate change cannot be solved by technical innovation alone. Breakthroughs in zero emission vehicles are only part of the solution. We need a cultural shift to accompany the technological shift."

"This is a challenge that can only be solved by fundamentally changing the way we think about mobility. It is a shift that needs to be addressed at city hall, at the local mall, in our own garage, and in our own minds. It's a conversation that will demand the best thinking from artists, activists, designers, teachers, students and anyone else who recognizes this tipping point in history."

- Richard Saul Wurman (TED conference founder, author and information architect)

You can follow a Journey to Zero at the following online destinations:
Website: http://journey-to-zero.com/
Blog: http://journey-to-zero.posterous.com/
Facebook: http://www.facebook.com/ajourneytozero
YouTube: http://www.youtube.com/user/journeytozero
Twitter: http://twitter.com/journeyzero

Advertising Agency: TBWA\Digital Arts, USA