You are COLT
Description
The Mitsubishi COLT, a cherished nameplate in Europe for six generations since 1978, is known for its outstanding reputation. With the seventh generation, Mad. Avenue aim to boost its recognition by skillfully incorporating the term "COLT" into their communication efforts, creating a memorable impact while seizing the opportunity presented by the '80s revival.
This professional campaign titled 'You are COLT' was published on October 09, 2023. It was created for the brand: Mitsubishi Motors Europe, by ad agency: Mad. Avenue. This 360°, Film, and Print media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 7 months ago by Creative Director: Gert van der Kaay of Mad. Avenue.
Credits
Client: Mitsubishi Motors Europe
Clients: Alex Thomas, Myrthe Beulenkamp, Thomas Klein, Irem Boomsma
Agency: Mad. Avenue
Creative Director: Gert van der Kaay
Copywriter: Jan de Roos
Strategy Director: Jose Evers
Account: Daniel Kok
Production Company: This is US
Director: Robin Zom
DOP: Dionne Cats
Producer: Esther Bax, Marleen Den Daas
Photographer: Gijs Spierings
Edit & Online: Jeroen Hoogaars
Grading: Remi Lindenhovius
VFX: Twisted
Music: Spandau Ballet, Copyright Power
SFX: Stijn Jans
