Description
Adrenaline by Scalpers brand strategy is far away from the traditional sportswear brands communication codes. With a disruptive strategy that connects with an audience that practice sports just to feel good and have fun, Adrenaline's "Workout or Whatever" is the antithesis of concepts like "No Pain.No gain", "Nothing is Impossible" or "No Limits".
This professional campaign titled 'Workout or Whatever' was published in Spain in April, 2022. It was created for the brand: Adrenaline by Scalpers, by ad agency: Caldas Naya. This Print medium campaign is related to the Fashion industry and contains 5 media assets. It was submitted over 2 years ago by Creative Director: gustavo caldas of Caldas Naya.
Credits
Advertising Agency: Caldas Naya, Barcelona, Spain
Creative Director: Gustavo Caldas
Art Director: Pol Vilella, David Pons
Copywriter: Gustavo Caldas, Pep Jové
Photographer: Juan Cruz Durán
Account Director: Fabiana Casañas
Account Executive: Camila Caldas, Marta Saldaña
Scalpers Marketing Department: Francisco Gutiérrez, Mónica Vizcaíno, Patricia De Pablo, Marina González, Fátima Lerdo De Tejada
