Description
What do you think about when you drive?
Our brain is a machine that never rests. We process thoughts all the time, we often carry out tasks in automatic mode and without reasoning them too much. One of the main causes of traffic accidents is the lack of attention on the road. Our mind wanders with various topics when we are behind the wheel and we stop paying attention to what is in front of us and what really matters.
According to data from the National Institute of Public Health (INSP), Mexico ranks seventh worldwide and third in the Latin American region in road accidents due to distraction.
This problem needs the support of technology and Hyundai has a system that could save lives.
This professional campaign titled 'Hyundai SmartSense' was published in Mexico in January, 2022. It was created for the brand: Hyundai, by ad agency: INNOCEAN Worldwide. This Integrated medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted almost 2 years ago by Art Director: Galileo of Innocean Worldwide México.
Credits
Advertising Agency: Innocean Worldwide Mexico, Mexico City, Mexico
Head Creative: Danielo Castro
Art Director: Galileo Butrón
Copy Senior: Mauricio Jiménez
Creative Producer: Aaron Bazan
Designer: Indra Islas
Business Director: Santiago Martínez
Account Manager: Mario Lee
Account Executive: Israel Castellanos
HMM Marketing Director: Juan Carlos Ortega
HMM Head Of Marketing: Salvador Jordán
HMM Head Of PR & Experiences: Gabriela Jerónimo
HMM Marketing Specialist: Marisol Cortes
Photographer: Claudio Napolitano
Executive Producer: Betsabe Basanez
Postproduction: Hansel Lander
