Description
People don’t trust news media, but they trust Wikipedia. Yet they don’t know how much it relies on The New York Times. To stress the newspaper’s impact on facts, we provide users with the Wikipedia version “Without The New York Times”. We remove every part that comes from our articles and we re-write Wikipedia pages as if The New York Times had never existed, because people realize the importance of things only when they are gone.
This student campaign titled 'Without The New York Times' was published in Germany in May, 2020. It was created for the brand: The New York Times, by ad school: Miami Ad School. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 4 years ago by Lorenzo Colnaghi.
Credits
Advertising School: Miami Ad School Europe, Berlin, Germany
Art Director: Hila Narducci
Copywriter: Lorenzo Colnaghi
