We Are Undefeatable

FCB Inferno and 15 leading health and social care charities have launched the third iteration of the ‘We Are Undefeatable’ campaign which aims to get people with long-term health conditions more active by building manageable amounts of physical activity into their lives.

Although being physically active helps to manage the impact of long-term health conditions, campaign research has shown that people are also motivated to be active so they can go on to do more in their lives. Whether that be having more energy to be with friends, a greater ability to get out and about and are more comfortable with their condition when they are relaxing at home.

The campaign created by agency partner FCB Inferno shows a diverse range of people living more active lives in a range of different ways. The film runs at 30s, 60s and 15s edits and will appear on TV and social media. OOH dynamic and static presentations will run alongside from 4th August until the 28th August in England.