Detente

With three emotional spots inspired by the poetry of authors such as Jorge Luis Borges, Philip Larkin, and Henry Van Dyke, Fantástica presents the second installment of the successful Detente campaign for Manantial. A commitment to simple and emotional creativity that touches people's hearts.

The advertising industry, today overloaded with data and unnecessary technology, has a break with the new Manantial campaign developed by Fantástica, an independent agency led by Daniel Bermúdez and Daniel Osorio.

The initiative evolves the "Detente" concept, with which Manantial has been working and pays tribute to pure creativity, that which tells stories that move the viewer, that few advertisers nowadays assume as their own responsibility.

These spots, directed by Alejandro Carreño and produced by Los Notarios, convert daily moments into masterful pieces that, with the help of poetry, remind people of the importance of enjoying every moment of life, of valuing those details that go unnoticed in the daily retina.