Vo: Watching won't put out the fire ... they have to be saved in the first 6 hours... with your donation we will continue build "Ahl Masr" Hospital and together we can save a life
Description
"Ahl Masr" is the only non profitable hospital that is specialized to heal patients suffering from all kinds of fire accidents and this campaign's objective was to raise awareness about the urgency that we just have 6 hours to save any patient who is suffering a fire accidents, after t6 hours it's useless and it was at the same time using this aspect of urgency to engage Egyptians to donate to build the hospital and make it fully equipped with the latest equipment that will help these patients and save these lives, the campaign was mainly made of two copies, one targeting fire accidents that usually happen due to cooking in kitchens, and one for fires caused due to use of electric heaters
This professional campaign titled 'Watching Won't Put IT OUT' was published in Egypt in May, 2019. It was created for the brand: Ahl Masr Hospital, by ad agency: Think Ants. This Digital and Film media campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 1 year ago by Creative Director: Marwan Hussein.
Credits
Agency: think;ants
Creative Director: Marwan Hussein
MD : Mohamed Abdalla
Director: Ahmed El-Ayooti
DOP: Kamal Samy
Art Director: Eslam Hassan Shawky
Executive Producer: Feras El Quqa
Line Producer: Shrook Ashraf
Production Manager: Mohamed Salah
Stylist: Sarah Nasr
Music By: Mostafa Halwany
Circle Post Production
Lizard Post Production
VFX: Monkeys
