Oriya
Hindi
Tamil
Gujarati
Description
Laqshya Media Group has executed an extensive Out of Home (OOH) campaign for Santoor, the flagship brand of Wipro Consumer Care, one of the largest selling soap brands in India. Santoor’s first of this scale multilingual (Hindi, Tamil, Oriya, and Gujarati) OOH campaign is aimed to uplevel the brand’s reach among the masses at the grassroots level to improve the brand’s footprint nationally.
The campaign is strategically designed & executed to reach out to Santoor’s target audience most effectively in all the targeted markets. This 60-day-long campaign comprises 750 high-impact OOH sites, including Billboards, Unipoles, and other strategic, impactful mediums placed at strategic touch points in approx. 150 towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu.
This professional campaign titled 'Multilingual Outdoor Campaign' was published in India in September, 2022. It was created for the brand: Santoor, by ad agency: Laqshya Media Group. This OOH Outdoor medium campaign is related to the Household Products industry and contains 4 media assets. It was submitted over 1 year ago.
