Description
Introducing “Walmart+ Week”, a July savings event where Walmart+ members get first dibs on summer’s hottest must-have items on Walmart.com, including exclusive deals and limited time offers. Starting July 10 at 12 PM ET, Walmart+ members will get early access to savings on thousands of popular products across electronics, home, toys, fashion and more!
The event opens to ALL customers on July 11 at 12 PM ET, but you’ll want to be signed up for Walmart+ to make sure you can get the hottest deals first because the event ends July 13 at 7 PM ET.
The humorous campaign, developed by Deutsch LA for Walmart, follows Armisen as he “cracks the code” on the invaluable savings of Walmart+ Week and is eager to share his mind-blowing revelation with anyone who will listen.
The spot draws inspiration from the math-confused memes as Armisen realizes that Walmart’s week-long sale is easy and makes sense, unlike other one-day sales events. He wants to spread the word that Walmart+ Week is straightforward and simple, with tons of ways to save.
Director Jonathan Krisel (Portlandia; Moonbase 8) reunited with Armisen to create a total of 14 spots for the series. The duo leaned into the dry humor that Armisen is known for to match the playful tone of the campaign.
Armisen, who is bilingual, also filmed Spanish-language spots for Hispanic audiences, helping reach an even wider range of Walmart customers.
This professional campaign titled 'Walmart+ Week' was published in United States in June, 2023. It was created for the brand: Walmart, by ad agency: Deutsch LA. This Integrated medium campaign is related to the Retail Services industry and contains 5 media assets. It was submitted 10 months ago.
