Description
Gainbridge is an advanced online investment platform designed to empower investors. The Moment Before captures that feeling of empowerment by showing it happen in real time, focusing on the moment before the action. Because that’s when you overcome your hesitation, make a choice—and take control.
The campaign, which is currently running across TV, digital and social, aims to raise awareness and familiarity for Gainbridge as an innovative online platform that allows users to take control of their financial future. While most financial strategy marketing talks about product specifics or vague long-term goals, this campaign instead taps into an immediate, visceral, universal emotion of someone wanting to have ownership and control over their future.
This professional campaign titled 'The Moment Before' was published in United States in June, 2023. It was created for the brand: Gainbridge, by ad agencies: EchoPoint Media and Young & Laramore. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 10 months ago.
Credits
AGENCY – Young & Laramore / EchoPoint Media
Tom Denari: Principal, President & CEO
Bryan Judkins: Principal, Executive Creative Director
Zac Neulieb: Creative Director / AD
Scott King: Creative Director / Writer
Jane Driver: Senior Writer
Baker Wright: Designer
Sara Frucci: Motion Designer
Jackie Vidor: Executive Producer
Josh Gaal: Content Producer
Lauren Dwyer: Account Director
Sam Hanes: Senior Account Manager
Kari O’Neill: VP Strategy
Shannon Quinn: President, EchoPoint Media
Bess Browning: Media Director
Katy Schlies: Digital Media Planner/Buyer
PRODUCTION COMPANY – Little Minx
Director: Malik Hassan Sayeed
Prod. Co.: Little Minx
Executive Producers: Rhea Scott, Helen Hollien
Producer: Christina Jobe
DP: Malik Sayeed
Production Designer: Jess Gonchor
Costume Designer: Sarah Kinsumba
EDITORIAL – Rock Paper Scissors
Editor: Akiko Iwakawa
Assistant Editor: Tom Mika
Managing Director: Eve Kornblum
Executive Producer: Justin Kumpata
Senior Producer: Cynthia Laplaige
VFX: Eddie Reina
Flame Assistant: Austin Hazzis
VFX Producer: Barbara Kontarovich
Color: Sean Coleman @ CO3
MUSIC
Q- Department
