Description
Green Protein is a brand dedicated to promoting a plant-based lifestyle and providing nutritious protein alternatives. Born from the desire for guilt-free nutrition and a vision of eco-friendly plant alternatives, the founders created a refreshing and delicious product that combines both the best of what nature offers with the science of nutrition.
The campaign was designed to highlight the aspect of the sustainability of vegan vs whey beyond the ingredients themselves. The insight and inspiration behind this was the singular fact that 9 billion chickens
are consumed each year. Switching to more sustainable options, in this case, vegan protein, can help alleviate the linked environmental impact as well the prevention of the unethical treatment of poultry that remains largely unchecked.
This professional campaign titled 'Vegan, Cause it matters!' was published in India in June, 2023. It was created for the brand: Green Protein, by ad agency: Enso Business Consulting. This Design, Digital, and Print media campaign is related to the Fitness industry and contains 3 media assets. It was submitted 10 months ago.
Credits
Advertising Agency: Enso Business Consulting
Copywriter: Desmond Suting
Designer: Abhinav Garga
