Description
Special Olympics Northern California (SONC) and full service advertising agency Barrett Hofherr are launching a new awareness campaign demonstrating how Special Olympics brings people together in ways that erase lines of division and isolation. The “Do Something Special” campaign will launch on June 23, in conjunction with the organization’s annual flagship event, the 2023 Summer Games in Santa Clara, Calif.
“Special Olympics NorCal reaches far beyond athletics. The power of our sports program has been a springboard that’s helped fuel other areas: empowering athlete leadership, enabling our role on school campuses to create unified school climates, and educating on inclusive health and mental wellness for people with intellectual disabilities,” said David Solo, President & CEO of Special Olympics Northern California. “Our first major brand campaign helps redefine what it means to be ‘special’ within the Special Olympics movement and is designed to ignite momentum in our larger NorCal community. This campaign captures the joy and spirits of our inspiring athletes while opening the hearts and minds of our audiences to make inclusion a part of their everyday lives.”
This professional campaign titled 'Do Something Special' was published in United States in June, 2023. It was created for the brand: Special Olympics Northern California, by ad agency: Barrett Hofherr. This Integrated medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 10 months ago.
Credits
Client: Special Olympics Northern California
Head of Marketing: Jess Daugherty
Marketing Manager: Dana Andrew
Senior Manager, PR & Communications: Tyler Krochmal
AGENCY
Agency: Barrett Hofherr
CCO: Jamie Barrett
ECD: Todd Eisner
Art Director: Michael Simon
Art Director: Daisy Serafini
Copywriter: Liam Berg
Head of Production: Conor Duignan
Senior Producer: Marianne Lawlor
Head of Accounts: Robert Woods
Account Director: Megan Wakeman
Account Manager: Satara Post
Head of Strategy: Amie Chan
Senior Strategist: Kiersten Hazard
Social Strategist: Dora Beilin
PRODUCTION
Production Company: Avocados & Coconuts
Director: Matt Palmer
Executive Producer: Dalia Burde
Production Coordinator: Gabrielle Occhipinti
Director of Photography: Drew Kass
Post Production Company: Avocados & Coconuts
Editor: Gaby Scott
Post Producer: Jessica Kenney
Music Company: Heavy Duty
Sound Design & Mix: M Squared
Sound Engineer: Hayley Kay
Sound Engineer: Mark Pitchford
Color Company: Legion
Colorist: Xander Schwab
Business Affairs: Tricia Krasneski
MEDIA:
Media Agency: Ways & Means
Founders: Karen Halstead and Diana Bormuth
Associate Media Director: Paige Weber
In Kind Media Channel Partners
Clear Channel, NBC, CBS, FOX, Volta, Audacy, iHeart, Spotify, ScreenVision, Silicon View, Mesa, OUTFRONT, and Twitter.
RESEARCH PARTNERS:
Research Agency: Program 11
Miriam Boey: Partner, Head of Strategy
Adam Rogers: Research Analyst
