Description
Pony Malta, one of the leading beverages amongst teens in Colombia, and MullenLowe SSP3 have launched ‘Usernames Against Bullying’, a movement that aims to combat bullying in video games. The initiative invited gamers across the world to change their username on any video game or platform and replace it with a message against bullying as a symbol of protest against the harassment many teens around the world face every day when playing games online.
This professional campaign titled 'Usernames Against Bullying' was published in Colombia in September, 2020. It was created for the brand: Pony Malta, by ad agency: MullenLowe Group. This Digital medium campaign is related to the Public Interest and Soft Drinks industries and contains 2 media assets. It was submitted over 3 years ago by Senior Global Marketing & Creative Council Manager: Tom Belcher of MullenLowe Group.
Credits
Advertising Agency: MullenLowe SSP3, Bogota, Colombia
