Description
Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #SheSpeaks, encouraging young girls to share messages of women throughout history.
The initiative launches on TikTok for International Day of the Girl and uses one of the platforms most popular features, dubbing. With quotes from over 100 women including Michelle Obama, Christina Koch, Malala Yousafzai, Lady Gaga and the late Ruth Bader Ginsburg, girls can record themselves lip syncing their words to inspire and empower others.
This professional campaign titled '#SheSpeaks' was published in Colombia in October, 2020. It was created for the brands: International Day of the Girl and Pony Malta, by ad agency: MullenLowe Group. This Digital medium campaign is related to the Public Interest and Soft Drinks industries and contains 1 media asset. It was submitted over 3 years ago by Senior Global Marketing & Creative Council Manager: Tom Belcher of MullenLowe Group.
Credits
Advertising Agency: MullenLowe SSP3, Bogota, Colombia
