Description
De Opvoedingslijn, the Flemish helpline for parents with educational issues, launched a new awareness campaign. Their latest campaign targets the parents of teenagers. For them, it seems as if young people are starting puberty earlier and earlier. The Antwerp-based agency LDV United came up with a campaign that is right on the zeitgeist.
The videos and still photography production company Initials L.A. The commercial was directed by Jef Boes. The campaign was launched with a fragment of 5 youngsters scootering in the center of Brussels. The video was picked up by various online newspapers and major news channels. In the evening, the campaign was unveiled in Flanders’ most-watched evening talk show. The makers would like to thank the students of the Brussels Circus School for their indispensable talent.
This professional campaign titled 'Steppers' was published in Belgium in April, 2023. It was created for the brand: De Opvoedingslijn, by ad agency: LDV United. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Client: De Opvoedingslijn Contact: Ilse De Block
Agency: LDV United
Creative Director: Dries De bruyn
Creative team: Willem De Wachter, Dries De Wilde
Account Team: Tom Thijs, Tim Janssens, Charlotte Verellen
Strategic director: Floris Adriaenssens
Strategic planner: Frieke Trompet
Design: Roel Craen, Niki Desiron
Production: Initials L.A.
Director: Jef Boes
DOP: David Doom
Producers: Sarah Theys, Emma Cornut
Production Assistant: Sara El Allouch & Daphné Loonen
1 AD: Tanguy Lijssens
1 AC: Krispijn Tant
2nd AC: Yoni Van Boeckel
Grip: Benjamin Speyer
Grip Assistants: Matthijs Vanderburgt & Remco Revalk
Gaffer: Louis-Philippe Beauduin
Stylist: Sarah Roelstraete
H&MU: Kim Thylaert
Setdresser: Karina Soors
Location Manager: Jos De Weerdt
Location Assistants: Marieke Soete, Zoé Groven
Stunt Coördinator: Tom Cools
Retouche image: Annelien Debusschere
Offline edit: Bas Gaus & Bram Dutry
Online edit: Robin De Praetere
Grading: François Dubois
Music: Justine Bourgeus @ TSAR B
Sound mix & design: Matthieu Van Leathem
