Members save on this + so much more

When you join Walmart+, you save on things that you’d expect, plus stuff you wouldn’t, like shipping + gas + movies+ rewards on all the things. That’s why Walmart+ is launching a new branding campaign next week called “Members save on this + so much more,” which captures the breadth of benefits of Walmart+ and comes at a time when people need to save money the most.

Walmart+ launched in September 2020 to make life easier for busier families, saving them time and money. It was designed as the ultimate life hack for our customers, bringing together valuable in-store and digital benefits like no other retailer can. We started off just three years ago with three benefits and in a short time, have grown to be so much more.

We never stop coming up with new ways to add more value & ways to save. It's why we put plus in our name.

Other brands may offer savings but only Walmart+ members save on this + that + so much more.

The plus graphic can represent a need state or a specific product, or a Walmart+ use moment, or call out a Walmart+ benefit.

Owning our plus means showing captured moments that represent real, relatable moments – all the good, the bad and the perfectly messy moments in life.

“The new look and feel of the ‘members save on this + so much more’ campaign demonstrates our breadth of benefits in one succinct story where real, relatable moments come to life under one common theme,” said David Hartman, VP, Creative for Walmart U.S. “As customers have grown to know and love our Walmart+ membership, the plus symbol continues to mean so much more.”

The campaign begins Monday, April 3 and expect to see the new branding across TV and online video.