Sleep for the innocents. Migrations have existed since the dawn of time. All over the world, women, men, families migrate because they dream of new opportunities. ACRA has been committed to the protection of human rights for over 50 years, promoting a culture of dialogue and solidarity, in order for migration to always be an opportunity for life. #letswakeup
Sleep for the innocents. Migrations have existed since the dawn of time. All over the world, women, men, families migrate because they dream of new opportunities. ACRA has been committed to the protection of human rights for over 50 years, promoting a culture of dialogue and solidarity, in order for migration to always be an opportunity for life. #letswakeup
Sleep for the innocents. Migrations have existed since the dawn of time. All over the world, women, men, families migrate because they dream of new opportunities. ACRA has been committed to the protection of human rights for over 50 years, promoting a culture of dialogue and solidarity, in order for migration to always be an opportunity for life. #letswakeup
Description
Migrants and refugees trying to reach Italy embark on dramatic sea journeys in which they risk their lives, both because of impossible weather conditions and because human traffickers use very dangerous tactics to cross the Mediterranean.
Since 2015, more than 25,000 people have died or gone missing in the Mediterranean sea trying to reach Europe through Italy.
This campaign wants to give a voice to all those people who will remain silent, instead of finding a way of salvation: a strong message to raise awareness among the common conscience, institutions and the Italian government.
This professional campaign titled 'Sleep for the innocents.' was published in Italy in July, 2023. It was created for the brand: ACRA, by ad agency: Different. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 9 months ago by Chief Creative Officer: Francesco Guerrera of Different.
Credits
Francesco Guerrera – Chief Creative Officer
Andrea Casneda – Account Director
Simone Contini – PR Director
Fabio Rizzolini – Media Director
Roberto Ferrario – Associate Creative Director
Massimo Del Monaco – Executive Creative Director
Valentina Pirali – Account Supervisor
Sara Bardaglio – Senior Media Planner
Emanuela Deligios – PR Account Manager
Paolo Dall’Ara – (LSD) Digital Retouch
