Description
An initiative to recount the tragedy of trafficking journeys in a new way: routes of violence and abuse destined to be engraved on the victims' memories. In order to raise awareness of the issue, we wanted to talk provocatively about these routes as unforgettable journeys. A dedicated corner was created in a shopping centre, with mock travel packages: a means of providing information and involving people in an issue that is too often ignored.
This professional campaign titled 'SlaveBox' was published in Italy in February, 2022. It was created for the brand: ACRA, by ad agency: Different. This Content, Experiential, and Integrated media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted almost 2 years ago.
Credits
Advertising Agency: Different
General Manager: Luca Cavalli
Chief Creative Officer: Francesco Guerrera
Account Director: Andrea Casneda
Media Director: Fabio Rizzolini
PR Director: Simone Contini
Production Director: Giorgia Favaretto
Associate Creative Director: Veronica Maggi
Associate Creative Director: Roberto Ferrario
Account Manager: Valentina Pirali
Graphic Designer: Stefania Masiero
Motion Graphics Designer: Federica Schirru
Event Manager: Alessandro Rizzardi
Regista: Dejan Lakic
Production Manager: Diego Donetto
PR Account Manager: Ilaria Muolo
PR Account Manager: Emanuela Deligios
