One day, your kids will thank you.

We do everything we can to please our kids, but do they even realize that?

In this new BURGER KING® film, it’s only a matter of time before our children grow up and forget about us. But if we give them a King Junior meal today, they’ll certainly remember us and pay us back in spades when we’re older. So prepare for the future, and don’t forget to take your kids to BURGER KING® today.

Signed by Buzzman, the campaign has been broadcast on TV, cinema and radio since April 15.

If there’s one moment that children particularly love, it’s when their parents take them out to eat. It’s like the Holy Grail, the ultimate reward! Just mentioning dining out makes their eyes shine like a thousand flames… And we’re not going to lie, it makes us happy to take them there.

So, even if it’s not all fun and games (we all know the shrill screams, the food throws, stained clothes, and constant trips to the toilet…), one day they’ll thank us. And taking them to BURGER KING® will create those happy memories they’ll remember us by.

Using irony and kindness, this is what the film shows us. It features a middle-aged sister and her two brothers visiting their elderly mother in a retirement home, sharing beautiful moments and playful jokes, to the utter frustration of the other retired seniors who look on the happy family in lonely jealousy. Maybe that’s because they didn’t take their kids to BURGER KING®?

The campaign can be seen on TV from April 15 in 45″ and 30″ formats. It will also be broadcast in cinemas and on radio from April 17.