Les Papillons

After #Anti2010 and the Notifications activation, BURGER KING® is continuing to take a stand for the 3rd year in a row. To mark the national day against school bullying, BURGER KING® has partnered with the charity Les Papillons to launch a brand new awareness campaign designed by Buzzman.

In France, 1 in 10 children are a victim of bullying. That’s a huge number; one that everyone should be aware of to grasp just how bad the situation is.

To make sure the largest audience gets the message, BURGER KING® has decided to use its brand, its restaurants and its social networks to launch an awareness-raising campaign.

And it all began on 8 November, the day before anti-bullying day, when a letter in the BURGER KING® logo strangely turned gray on all its social networks.

Yesterday, a letter was appear in gray on some of its restaurant windows. Inside the restaurants, for every 10 tables, every 10 self-checkout machines, every 10 crowns, every ten bags, 1 turned gray.

All of this has probably jumped out at you. We did it to show you that you may be missing something. 1 gray object in 10 is noticeable. 1 child in 10 who is a victim of bullying, much less so.

In addition to this awareness-raising campaign, BURGER KING® is once again making a commitment to the charity Les Papillons, which fights against the bullying of children all year round, by donating all profits from the King Junior menus sold on 9 November 2023 (national day against bullying at school).

You too can support Les Papillons by visiting https://www.associationlespapillons.org/

An awareness campaign visible in BURGER KING® restaurants and on its social networks from 8 to 9 November.