Description
This commercial spot focuses on the lack of space given to industry livestock and asks the viewer to relate to it through a daily task. As humans, we have a level of supremacy through speciesism. Most livestock are living in 1/10th of the space they need, similar to living in a crowded elevator. We are asking for people to put themselves into an animal's shoes for just 30 seconds to realize we prioritize our desire for space over their's.
This student campaign titled 'No Escape' was published in United States in May, 2023. It was created for the brand: PETA, by ad school: College for Creative Studies. This Film medium campaign is related to the Health, Industrial, Agriculture, and Other industries and contains 1 media asset. It was submitted about 1 year ago.
Credits
School: College for Creative Studies
Art Director: Kiki Farrar & Kayla Matthews
Writer: Kiki Farrar
Cinematographer: Owen Drawbaugh
Sound Designer: Kayla Matthews
