Description
The Problem: Our biggest enemies are the screens in our hands. We hardly spend anytime without it and have forgotten all about playing games without staring into them.
The Idea: Cards Against humanity has been flagged as offensive. We want to offend people by calling out their over infatuation with their devices with snarky comments.
The Target Audience: Nomophobics - Gen Z of ages 18 to 26 who consider themselves worldly and plugged in. They are easily distracted and have FOMO.
This student campaign titled 'Cards Against Humanity' was published in United States in September, 2022. It was created for the brand: Cards Against Humanity, by ad school: Boston University. This Digital and Print media campaign is related to the Gaming industry and contains 11 media assets. It was submitted about 1 year ago.
Credits
Akriti Gandhi - Art Director
Savannah Tindall - Copywriter
professor - Doug Gould
