Little Lessons on Gut Health

Probiotic pioneer Activia is prioritizing the importance of gut health in a new campaign, “Little Lessons on Gut Health” by creative agency DAVID Miami. The creative work furthers the brand’s stance as a champion for gut health education and leader in the wellness space.

“The Amazing Gut from A to Z” is how Activia is sharing with customers the importance of maintaining one’s gut. Prioritizing gut health in your daily routine is one of the most effective ways to impact every aspect of health, from digestion to mood. It’s now easier than ever with Activia’s products that offer delicious taste packed with probiotics proven to help maintain a healthy gut.

Starting with the A, B, and C’s of gut health, the campaign shares lessons on gut health in an energizing and upbeat song, teaching consumers what a healthy gut can do for them and how Activia can guide their health journey. Starting with the gut where it all begins, the creative illustrates the many ways we move our body throughout the day and the necessity of a healthy gut. The supporting campaign, “F in Fiber”will focus on the importance of adding fiber into your diet, giving consumers the tools to master their own health.