Latin Heritage Month
Description
Clio Cannabis 2022 Bronze Winner
To honor Latin Heritage Month, Cookies sought to celebrate the intersection of Latino culture, art, and cannabis. This integrated campaign was an unprecedented effort in the cannabis sector and was inspired by a team of 10+ LatinX artists, content creators, and cannabis community members. Elements included:
* Exclusive clothing line designed by Long Beach muralist Ms. Yellow for a limited drop at flagship stores across California.
* Story spotlight on Latino leaders in cannabis from dispensary managers to industry advocates and business owners.
* Content campaign led by a team of LatinX photographers, videographers, cast and crew.
In terms of community impact, we were also able to submit donations to three nonprofits that serve the Oakland and Bay-Area Latino communities
This professional campaign titled 'Latin Heritage Month' was published in United States in April, 2023. It was created for the brand: Cookies, . This Integrated medium campaign is related to the Fashion industry and contains 11 media assets. It was submitted about 1 year ago.
