Cupsy
Description
Clio Cannabis 2022 Bronze Winner
Last year, we launched Budsy - a pipe disguised as a water bottle. Our Puffco Events director went rogue and pretended to be CEO to release it unbeknownst to him.
One year later they both returned to deliver Cupsy - a water pipe disguised as a simple coffee cup. A news anchor catches everyone up on the brief history of Kevin / Roger and Budsy, and picks up where it left off with the character. Two teasers, a launch video, and a spoof vintage ad emerged as complex and nuanced comedy pieces.
This professional campaign titled 'Cupsy' was published in United States in April, 2023. It was created for the brand: Puffco, . This Integrated medium campaign contains 9 media assets. It was submitted about 1 year ago.
Credits
Company: Puffco, Los Angeles
Creative Director: Kirkland Summers / Puffco
Cinematographer: Gabriel Bienczycki / Puffco
Producer: Mo Carpio / Puffco
Producer: Kaitlynn Scannell / Puffco
Art Director: Daniel Paris / Puffco
Art Director: Michael Corey / Puffco
Gaffer: Eli DiFiore
