A sore throat or cough often leads to an annoying sound...just like a car rambling, a radio screeching, or a television static error. This quirky series of narratives use daily objects' noise as a metaphor to relate to the unpleasant sound caused by a sore throat or cough; thus intending for people choose Cofsils to get rid of a sore throat & alleviate the sound of lingering cough. It is a simple yet effective visual that uses reliability as a hook to create a subliminal effect on people.
A sore throat or cough often leads to an annoying sound...just like a car rambling, a radio screeching, or a television static error. This quirky series of narratives use daily objects' noise as a metaphor to relate to the unpleasant sound caused by a sore throat or cough; thus intending for people choose Cofsils to get rid of a sore throat & alleviate the sound of lingering cough. It is a simple yet effective visual that uses reliability as a hook to create a subliminal effect on people.
A sore throat or cough often leads to an annoying sound...just like a car rambling, a radio screeching, or a television static error. This quirky series of narratives use daily objects' noise as a metaphor to relate to the unpleasant sound caused by a sore throat or cough; thus intending for people choose Cofsils to get rid of a sore throat & alleviate the sound of lingering cough. It is a simple yet effective visual that uses reliability as a hook to create a subliminal effect on people.
Description
A sore throat or cough often leads to an annoying sound...just like a car rambling, a radio screeching, or a television static error.
This quirky series of narratives use daily objects' noise as a metaphor to relate to the unpleasant sound caused by a sore throat or cough; thus intending for people choose Cofsils to get rid of a sore throat & alleviate the sound of lingering cough.
It is a simple yet effective visual that uses reliability as a hook to create a subliminal effect on people.
This professional campaign titled 'Kharash Jao Bhool' was published in India in December, 2022. It was created for the brand: CIPLA Health, by ad agency: Auburn Digital Solutions. This Design, Digital, and Film media campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: Auburn Digital Solutions
Associate Vice President (Communication & Strategy): Shantanu Tripathi
Executive Creative Director: Mahesh Abitkar
Concept: Karishma Manvi
Art Director: Sneha Jadhav
Designer: Viraj Parkar
Video Editor: Prasad Dabholkar
