Gandhi Jayanti Campaign

Gandhi Jayanti is celebrated on 2nd October every year to mark the birth anniversary of Mohandas Karamchand Gandhi. Father of the Nation, as he was called, led India's freedom movement along with many other national leaders against the British rule in India.

To integrate the brand with the festival, we used Naselin Nasal Spray to create the spinning wheel of the charkha. Charkha is a symbol of revolution, power, self-reliance, perseverance & determination. Just like that Naselin is placed in the spinning wheel to show that it provides relief from nasal congestion and it will bring the revolution to eliminate nasal congestion.

The catchy copy says,
“He fought against injustice so that the entire nation could have a Shubhratri”
This means that Mahatma Gandhi fought against injustice, and the rule of the British so that everyone else could live their life independently and sleep peacefully without being under any dominance.
Shubhratri means 'Have a good night.'
So just like Mahatma Gandhi fought for freedom so that Indians could sleep peacefully, Naselin fights nasal congestion to give you a good night i.e. Shubhratri.
The main communication highlights the brand campaign Shubhratri by integrating it with the festival.