Description
Summerge with two emes, from summer, is the summer campaign we have created for illa Carlemany, the iconic shopping centre of Andorra. First came the idea, the word, then the image in the head: fashion elements immersed in a swimming pool.
And there was no other way to get those images than to rip them out of Midjourney through a trial/error bombardment of prompts.
A campaign that not only was liked by us and illa Carlemany, but also by the Lüzer Archive.
This professional campaign titled 'Summerge - Illa Carlemany' was published in Andorra and Spain in July, 2023. It was created for the brand: illa Carlemany, by ad agency: Knock Brand Design. This Design, Digital, and Print media campaign is related to the Fashion industry and contains 3 media assets. It was submitted 11 months ago by Knock Brand Design .
Credits
Advertising Agency: Knock Brand Design, Barcelona, Spain
Client: illa Carlemany, Andorra
Creative Direction: Marc Vila, Juanra Alfaro
Arti Director: Carlota Bartolí
Copywriter: Àlex Barredo
Digital Artist: Marti Bru
