Description
Burger King Brazil offers a discount proportional to your hangover face this holiday season. The action, created by DM9, uses facial recognition technology to coupon special offers according to each person's hangover
Thinking about the end of year festivities, Burger King Brasil and the DM9 agency innovated with another campaign: now anyone who wants help to combat their hangover the next day will be able to receive exclusive discounts on famous sandwiches of brand: the Whopper Jr. Double, Whopper and Whopper Double. Through the brand's app, the consumer will be directed to a website where it will be possible to use facial recognition technology to receive discounts based on their hungover face.
The new Burger King campaign is perfect for those who end up going overboard at the company's end-of-year get-togethers, birthday parties, weddings or even happy hours. The solution that can help combat a hangover is in the palm of your hand! Just access the BK app and click on the banner available on the home screen, or directly on the website https://hangoverwhopper.com.br. There, just take a selfie and the site will playfully measure your hangover level, from one to three. The higher it is, the greater the recommended combo and the discount offered.
The action runs until January 2nd and the discount coupons, proportional to the consumer's hangover, are valid during the same period, only for BK Delivery.
This professional campaign titled 'Hangover Whopper' was published in Brazil in December, 2023. It was created for the brands: Burger King and Burger King Brazil, by ad agency: DM9. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 4 months ago.
Credits
Advertiser: Burger King
Agency: DM9
Title: Hangover Whopper
Ícaro Doria – CCO
Thomas Tagliaferro – COO
Pipo Calazans – CEO
Laura Esteves - Vice President of Creative
Nina Lucato - Executive Creative Director/Art Director
Creation: Bruno Anibal, Caio Zucchi, Diego Reis, Pedro Rosadas, Caique Llaguno, Gustavo Henrique, Fernando Fregate, Thiago Mussa.
Content: Jader Crivellaro, Jussara Coutinho, Vitória Merola.
Service: Michel Issa, Lonquem Lucio Alves, Danielle Florido Aragon.
Media: Renata Valio.
Production: Anna Ferraz, Isabela Ximenes.
Editor: Felipe Jardim and Leonardo Bahia
Approval: Juliana Cury, Juliana Gonçalves Monteiro, Pedro Henrique Laguardia.
Producer: Bizsys technology and special projects producer;
Operations Director: Rodrigo Cassino;
Development: Renato Caetano, Fabrizio Martins, Lucas dos Anjos;
IT/GP: Jonatham Antonio;
