Today Spotify has more listeners than ever. But the relationship that he has with his listeners is more than providing entertainment. By this reason how Spotify can positively influence through the use of technology to bring listeners closer to their artists and communities that love?
Description
Today Spotify has more listeners than ever. But the relationship that he has with his listeners is more than providing entertainment. By this reason how Spotify can positively influence through the use of technology to bring listeners closer to their artists and communities that love?
We create a personalized tourist guide that turns the significant places of your favorite artists into new points of interest to visit.
Through your phone's GPS technology with real-time profile data, creating a tourist guide according to your musical interests, recommending high-impact places for your favorite artists. Send geolocated ads when you are near one, share the route to get there and live a unique experience in each city you go to.
This student campaign titled 'FANS TOUR' was published in Colombia and Ecuador in April, 2024. It was created for the brand: Spotify, by ad school: The Pub School. This campaign is related to the Music industry and contains 1 media asset. It was submitted 13 days ago.
Credits
Advertising Agency (School): The Pub School
Tutor: Lupas Celis
Art Director: Carlos Parra, Wilmer Gomez
Copywriter: Carlos Bravo
