Description
The sneakerhead community has grown exponentially over the past couple of years. Today, millions of sneaker fans do anything they can to get the most exclusive and coveted sneakers on the market. What if we capitalized on the community's passion and dedication to earn their next pair and use it to get more people to learn a new language.
Duolingo Grails is an ultra limited-edition sneaker collection inspired by the app's top 5 courses. Sneakerheads who want to get their hands on one of these pairs will have to do just one thing: Learn a new language from scratch using Duolingo.
This student campaign titled 'Duo Grails' was published on March 01, 2024. It was created for the brand: Duolingo, by ad school: Miami Ad School Mexico. This Experiential medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted 13 days ago.
Credits
Advertising Agency (School): Miami Ad School Mexico
Copywriters: Madelyne Meza, Miroslava Valdovinos & Beatriz Ytuarte
Art Director: Juan José Ocampo
