Endangered Landscapes
Description
Many brands in Bolivia take the World Environment Day as one more event in their annual schedule.
Alongside Una Gran Nación, a movement to promote Bolivian pride, and Alas Chiquitanas, a nature activisim NGO, we have decided to work on a message to denounce and show the reality that the country is experiencing in regards to the environment, which unfortunately, the decision-makers of the country are not doing anything about.
This is how Endangered Landscapes is born. This is a campaign that through trademarked images dating from 2019 up to today shows us hard data on the different environmental disasters that we are experiencing, such as: wildfires, animal deaths, deforestation, and the indiscriminate use of mercury for gold exploitation.
There are many issues, which combined, turn into the greatest threat to the extinction of our landscapes, and if we don’t report them, they will disappear.
Results of 8 days of exhibition
Reach: +177K
Impressions: +217K
Interactions: +27K
Source: different digital journalistic media have supported us with reliable and relevant information on each complaint.
This professional campaign titled 'Endangered Landscapes ' was published in Bolivia in June, 2023. It was created for the brands: Alas Chiquitanas and Una Gran Nación, by ad agency: 1947. This Digital, Film, and Print media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 8 months ago by Founder & Chief Creative Officer: Ferju Cuevas of 1947.
Credits
Advertising Agency: 1947, Santa Cruz, Bolivia
Founder & CCO: Ferju Cuevas
Founder & DCD: Rodsel Ticona
Art Director: José Fickert
Copywriter: Ferju Cuevas
Account Manager: Mars Jimenez
Editor: Pau Vidal
Post Production: Una Gran Nación
Photographer: Una Gran Nación / Andrés Unter
Others: Martín Vargas, Daniela Justiniano, Stefany Vargas, Ari Pérez
