Wonder: The Official Bread of Triangle Sandwiches

For years, there’s been debate on social media, in the news, and in kitchens around the world over the best way to cut sandwiches – is it vertically or horizontally, creating rectangles? Or diagonally, creating triangles?

Wonder, the leading sandwich authority thanks to its position in culture and kitchens in Canada for nearly 100 years, has declared triangle cut sandwiches to be the best. And to mark the conclusion of this long debate, Wonder has deemed itself ‘The Official Bread of Triangle Sandwiches’, and is asking Canadians to join them in committing to triangle sandwiches.

Wonder's declaration is backed by the popular opinion of Canadians. A 2024 Angus Reid study found that 60% of English-speaking Canadians prefer a triangle cut sandwich to a rectangle cut sandwich.

To reaffirm its pro-triangle stance, Wonder is changing up its iconic, instantly recognizable, primary coloured bubbles for triangles.

“As a Canadian household favourite for almost 100 years, Wonder knows a thing or two about sliced bread, and has the authority to declare the best way to cut a sandwich,” says Angela McInenly, Head of Marketing and Brand Development at Wonderbrands. “By settling this age-old debate, we wanted to remind Canadians that Wonder Bread can provide an inspiring canvas for many culinary creations – and sometimes all it takes is cutting your sandwich into triangles.”

Canadians can learn more about why triangles are the preferred choice of Wonder, discover new Wonder triangle sandwich recipes, and make their commitment to triangle sandwiches today at wonderbread.ca/triangles.