Description
In Alaska’s vast, untamed wilderness, survival isn’t just about endurance—it’s about being defiant by nature, especially when it comes to staying connected. GCI and Cossette captured this spirit in the launch of their new creative platform, Wildly Ingenious.
The platform was born from the truth that no other network has taken on the connectivity needs and challenges faced by Alaskans like GCI and its inventive, trailblazing workforce. The new platform signals a change in approach and looks to bring a new direction and cohesion to GCI’s marketing efforts to help defend its leading position in a highly competitive market.
GCI’s relentless pursuit of progress takes centre stage in the launch campaign, revealing a covert lab nestled deep in the Alaska Range. Here, creative brilliance meets innovation and a hint of adventurous spirit, as engineers dream up ingenious solutions to keep Alaskans connected, no matter how wild the challenge. Because in Alaska’s extreme conditions, conventional approaches simply don’t cut it.
This professional campaign titled 'Wildly Ingenious' was published in United States in September, 2024. It was created for the brand: GCI, by ad agency: Cossette. This Audio, Digital, and OOH Outdoor media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 3 months ago by Daphné Cousineau of Cossette.
Credits
Agency: Cossette
Chief Creative Officer: Driscoll Reid
Group Creative Director: John Osborne, Pierre Chan, Michael Mayes
Senior Art Directors: John Larigakis, Adam Ramsdale, Shona Massey
Senior Copywriters: Michael Pal, Alexandra Bonder, Geordie Wilson
Chief Strategy Officer: Subtej Nijjar
Senior Strategy Director: Paige Anderson
Strategy Director: Olly Owen
Business Director: Rebecca Geheran, Poppy Brookes
Senior Director, Business Leadership: Erin Pongracz
VP, General Manager: Robyn Smith
Director of Video & Broadcast: Tiffany Ling
Agency Producer: Lucy Trower
Production Coordinator: Kathleen Burgess
VP, Managing Director, Production: Andrea Ogunbadejo
Production company: Suneeva
Director: Mike Maguire
Executive Producer: Geoff Cornish
Line Producer: Erik Wilson
Production Coordinator: Robyn Lay
Media agency: Jungle Media
VP, Media Director: Josh Tebbutt
Group Director, Strategy: Andrew Grant
Media Planner: Christina Bourhill
