Description
This week, the Minnesota Lottery and creative AOR Betty, a Quad agency, are debuting their latest creative work for the new refresh of its daily lotto game “North 5,” which has players saying, “Wait, whaaaaat?!”
On top of the refresh, the game now includes a new instant win feature called EZ Match. For an additional dollar, EZ Match offers a chance to win $2 to $500 now and the jackpot later during the nightly drawings.
The campaign features a man who inquires about the North 5 game at the convenience store. His “wait, what?” exclamation becomes increasingly exuberant — and long — as he learns more about the game’s new features and increased odds to win, echoing the excitement of Minnesotans ages 18+ playing North 5 with EZ Match.
The campaign launched February 3rd and will run regionally across broadcast TV, connected TV, pre-roll, YouTube, native, display, GumGum (in-screen expandable video), social media and print through the end of March.
This professional campaign titled 'Wait, What?' was published in United States in February, 2025. It was created for the brand: Minnesota Lottery, by ad agency: Betty. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Betty
CCO: Mike Caguin
Executive Creative Director: Heath Pochucha
Group Creative Director: Scott Dahl
Creative Director/Art Director: Nicole Meyer
Associate Creative Director: Thom Kordonowy
Senior Strategist: Earica Parrish
Social Strategist: Mike Shirdan
Senior Producer: Alvan Washington
Lead Producer: Nathan Wehrman
Senior Business Affairs Manager: Christie Wenzel
Group Account Director: Kayla Janachovsky
Account Director: Allison Spear
Account Manager: Lilian Shaw
Project Manager Supervisor: Jack Lunt
Project Manager: Kyle Solberg
8th Street Productions (Production Partners)
Director: Danielle Shapira
Executive Producer: Steve Devore
Line Producer: Dawn Stennes
Post House: Ditch Edit
Editor: Broady Howard
Post Producer: Drew Sondeland
Colorist: Thrive Colour
Audio Production: Grey Ghost Sound
Rise (Media Partners)
Group Media Director: Arron Elkins
Integrated Media Planning Manager: Stephanie Murtos
Media Planner: Tyler Reilly
Supervisor, Digital: Katie Parr
Associate Media Planner: Megan Her
Associate Media Planner: Aryanna Bryant
